I have always been fascinated by the phrase “Setting up shop”. There have been so many people who I have talked with that use this phrase when launching their business, even those starting non-retail businesses. The excitement of offering their unique services or product mix is just like opening a store for the very first …
It All Comes Around
We've all heard the old saying 'Life is like a wheel, what goes around, comes around'. What you send out eventually comes back around to you and usually to your blind side. In business this is so true to a major degree, but not always. Many times your efforts lack results or your message is …
It’s Showtime!
How do you present yourself, your offering and the delivery? I have met many consultants or service individuals in the past years. They have presented themselves, usually, professionally, offered a good product and delivered in the expected method. Just like everyone else. I phrase it in this manner because of the absence of a memorable …
Rethink POV
Have you ever had an idea that a product or service could be improved, but no one seemed to get it? Maybe the reason is you had trouble seeing it from a different POV (point of view) or you were possibly speaking to the wrong audience. When the concept did not click, you became hesitant …
Visual Cognition
The growing adaptation of visual facilitation, graphic recording, visual scribing and visual thinking has become quite apparent in the mainstream of business development and change. If you're not familiar or confused by these terms or processes, it probably would be wise time to research these unique practices. As the thINKologist, even I, myself, find these …
Before I Brand
Branding. A very illusive prey. Many have attempted to find what branding is, but few can contain the wild beast. It seems to me that branding has become a catch-all phrase far-reaching outside of its original description. It has become as varied as marketing has and even interchanged with this term. Worst yet, "brand" is …
SM (Social Marketing) Rant
Ahh. Lunchtime in the company kitchen presents so many opportunities to engage in meaningful conversation about the weather, sports, family encounters or, on those very special occasions, the rantings of the "Not So Politically Correct" mouth piece. To transcribe his ranting would be easy, but the emotion would be lost in the text. So, with …
Where Do Good Ideas Come From
Have you ever wondered when someone coughs up a good or great idea, where in the heck did that come from? What were they thinking to get such an idea? "Where in the world did you come up with that?" Well, a wonderful visual scribing piece was created from Steven Johnson's presentation on this very …
