It’s Showtime!

How do you present yourself, your offering and the delivery? I have met many consultants or service individuals in the past years. They have presented themselves, usually, professionally, offered a good product and delivered in the expected method. Just like everyone else. I phrase it in this manner because of the absence of a memorable …

Rethink POV

Have you ever had an idea that a product or service could be improved, but no one seemed to get it? Maybe the reason is you had trouble seeing it from a different POV (point of view) or you were possibly speaking to the wrong audience. When the concept did not click, you became hesitant …

Visual Cognition

The growing adaptation of visual facilitation, graphic recording, visual scribing and visual thinking has become quite apparent in the mainstream of business development and change. If you're not familiar or confused by these terms or processes, it probably would be wise time to research these unique practices. As the thINKologist, even I, myself, find these …

Before I Brand

Branding. A very illusive prey. Many have attempted to find what branding is, but few can contain the wild beast. It seems to me that branding has become a catch-all phrase far-reaching outside of its original description. It has become as varied as marketing has and even interchanged with this term. Worst yet, "brand" is …