I believe that everyone should be able to achieve success. Many times it requires thinking differently to see the way. So, I use visual thinking and graphic mapping to help others achieve their dreams, ideas, and plans.

My Philosophy

Dream: Make them big, embrace your ideas.

See: Transform your intangible ideas into tangible plans and images that allow others to see your dreams and ideas.

Believe: When you have an idea that you and others can see, then everyone can begin to believe in the idea. As the saying goes, “Seeing is believing.”

Achieve: Everyone who believes in the dream or idea can help it become real.

Unique Tools: Through the use of interactive play, wordplay, and experimentation, teams can explore and discover unseen possibilities that can help shape any project.


“Kevin Dulle is one amazing talent! As I’ve seen many times, not only can he visually translate any discussion in real-time, but he can lead any group in thinking creatively and developing ideas. I’m in awe.”

Author: B. Joseph Pine II


Experience Design Workshop for the Non-Designer.

“One of the most engaging and enjoyable workshops I have attended in years about shifting from a service to that of an experience and helping my business grow.”

Dennis Moseley-Williams

“This was the best event I’ve been to!”

Carolene Méli : Experience Strategist & Advisor | Founder of Brands of the Med

My Story

Many people ask me why I do Visual Translations. The answer is easy. I enjoy helping others communicate better and have their ideas become understood and memorable.

Most of how we communicate is visual, literally almost 90%. We’re visual creatures by nature. Yet, too many people rely only on the spoken or printed word to help convey ideas and hope that others understand and retain what was shared. The dilemma is that many of us spend much of our energy trying to communicate ideas, strategies and intentions with only words. The challenge with this is there are no memory triggers associated with this form of communication. With no visual triggers, there is nothing to help people remember what you are trying to express. The shocking results from university research on memory tells us that people only remember 9-10% at best of what your told them months later.

Hello, my name is Kevin Dulle and I help others communicate, explain easier, and think better through the use of illustrated visuals.

I have been creating illustrations for over 40 years for both myself as art and for others as explanation imagery. I combine my love of illustration with a formal education in design, mathematics, logic and a career in architecture to create images that enhance ideas. Sounds pretty heavy right? Well maybe it is, and this is what makes what I do so unique. I combine each of these disciplines into the medium of Visual Translation. Simply stated, I convert other’s ideas, communication, and conversations into hand-drawn visual storyboards and images so people understand better and see the same information and retain ideas longer.

Growing up in Missouri, all my life I have heard the phrase ‘show me.’ It’s even our state motto. A motto I have taken to heart with a passion for helping others see ideas. My motto is simple, people must see to believe in an idea, Once people believe, then they can act on that idea making it possible to achieve.

Meetings, gatherings, lectures and workshops all have become to formulated. Content is reused over and over, mostly because people resource existing content and try to make it work for their need or, worse, rely on text and the spoken word to try and convey ideas. My goal is to help people communicate better and have their ideas remembered.

Don’t believe what you read, see for yourself who some of my clients are and how their sharing their thinking so that those ideas stick clearly in the minds of others. Take a peek at some of the different ways visual translation have been used.


Client List

Some Visual Examples

The thINKery is a unique place/space to create new ideas that are Bigger, Bolder, and Better to help spark the imagination of what could be possible. The thINKery does not exist in one single location, it is a space wherever people need want to gather and begin making the ordinary extraordinERY.

The thINKery is a staged environment that provides permission to be playful and creative when people are seeking experience design or unique problem solving.

Unlike traditional workshops where the agenda is defined by a clock, the Un-Workshop follows the timing of the creation and development of the idea. Ideas do not happen at predetermined moments in time, so the agenda is fluid to better guide groups through the creative thinking process. Because this method is different, the format no longer acts like a workshop it becomes something better and quite different.

Highlighted at the World Experience Organization gatherings. Rank 10 out of 10.

One tool for creative Experience Design is the ERY Method. This is no idea generator like you have experienced before. The ERY Method was designed to spark ideas, understand complex concepts around Experience Design for both the seasoned experience designer and the non-designer. It doesn’t matter your skill level or your background, the ERY Method is designed and develop to help anyone create an experience through a creative process of wordplay and visualization. Its more play and laughter than work and debate.

This Un-Workshop ERY Method tool has help many to develop and design experiences from traditional services. It takes place-making to whole new level of excitement and imagination.

How does it work?

Take a small group of people (10-30) at any place or space of your choice. (Best if its away from the daily grind.)

Don’t need to provide them with any prep or fixed agenda. Provide a few hours to get engaged. The more time, the greater the amount of engagement and creation of ideas.

I’ll stage the thINKery and guide them through an engaging and though-provoking session that will unleash their creative juices and help create some amazing places of experience. They will understand what an experience business is and how they can actually begin the design process being an actual experience designer.

Do you want to challenge your people at the next executive retreat, conference or designer gathering? Do you need it to be engaging and memorable and not death by Powerpoint or a one hour commercial, then send me a request and let’s make it happen.

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THE BLOG

Concepts, ideas and conversations from my (th)INKing Canvas shared. Welcome.