Staging the Toys-R-Us Experience

I am proud to announce that I have co-authored an article with B. Joseph Pine II, co author of the Experience Economy, at Harvard Business Review. It is a must read about the down-falls and re-imagining of Toys-R-Us.

Take a look: https://hbr.org/2018/11/what-a-toys-r-us-comeback-could-look-like

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